An Overview of Healthcare Marketing Jobs
Medical marketing to healthcare providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples and sponsoring continuing medical education (CME). The emergence of new media and technologies in recent years is quickly changing the pharmaceutical marketing landscape in the United States.
Both physicians and users are increasing their reliance on the Internet as a source of health and medical information, prompting pharmaceutical marketers to look at digital channels for opportunities to reach their target audiences. Direct-to-users marketers are also recognizing the need to shift to digital channels as audiences become more fragmented and the number of access points for news, entertainment and information multiplies.
Standard television, radio and print direct-to-users (DTC) advertisements are less relevant than in the past and companies are beginning to focus more on digital marketing efforts like product websites, online display advertising, search engine marketing, social media campaigns, place-based media and mobile advertising to reach the over 145 million U.S. adults online for health information.
Because of the growing trend of digital medical marketing, healthcare marketing jobs may provide a solid, but fun, path for new college graduates.
Facts on Medical Marketing and Healthcare Marketing Jobs:
- Areas of focus – Product marketing and sales activities that include personal and non-personal promotional efforts, market research, marketing operations, pricing and forecasting, product distribution
- Entry level positions – Market Analyst or Associate, Business Analyst or Associate, Bachelor’s Degree in business or science field
- Entry level position example – Market Research Analyst
- Entry level salary range* (Glassdoor) – Market Analyst $43,000 – $82,000 (average $58,838)
- Career path – Sales or Market / Business Analyst / Associate, Manager, Director, Vice President